.svg){kind=small}
Loyalty points are virtual units that e-shops award to customers for their purchases or other activities such as registering, writing reviews, or participating in marketing campaigns. Customers can accumulate these points and later redeem them for discounts, gifts, or other benefits.
Implementing loyalty points in e-commerce stores is a strategy that can bring multiple benefits to both customers and the business. Not only does it encourage loyalty and repeat purchases, but it also improves the customer experience, provides important customer data, and aids in building a strong brand. E-shops that pay attention to their loyalty programs can expect to improve customer loyalty, leading to a longer-term, more stable customer base.
.svg){kind=small}
Increase customer loyalty
By offering points for purchases, customers feel rewarded and are motivated to make further purchases. This leads to a positive feedback loop that strengthens their loyalty to the e-shop.
Encourage repeat purchases
When customers know they get something extra for their money, they have a stronger incentive to return to the store and make repeat purchases.
Gaining a competitive advantage
E-shops that offer loyalty points may be preferred over competitors because customers are looking for places where they get the most value for their money.
Improving the customer experience
Loyalty points add another dimension to the customer shopping experience, which can lead to higher customer satisfaction and a positive perception of the e-shop.
Collecting valuable data
Loyalty programs allow you to collect data on customer purchases and preferences that can be used to personalize offers and improve marketing strategies.
Rewarding customer loyalty
Loyaltyshould be rewarded because a stable customer base is crucial to the long-term success of any business. Loyalty points represent a tangible value for customer loyalty.
First Purchase Incentive
Fornew and potential customers, loyalty points can be an enticing bonus factor to persuade them to make their first purchase. Your relationship is kick-started with this purchase.
Strengthening branding
A loyalty programme can reflect the values of an e-shop and strengthen its image as a brand that values its customers and rewards them for their support.
Reducing the cost of customer acquisition
Acquiringa new customer is often more expensive than retaining an existing one. Loyalty points help reduce this cost by encouraging existing customers to stay active and make repeat purchases.
Increase average order value
Customerswho earn points are often willing to spend more money on a purchase to earn a higher reward of loyalty points, which can lead to an increase in average order value.
Flexibility and customisation
Loyaltypoints offer flexibility in both how they are earned and how they can be used. This allows e-tailers to tailor the program to the specific needs and preferences of their customers.
Opportunity for cross-selling and referral selling
Loyaltypoints schemescan be used effectively to promote specific products or services by offering a higher number of points for their purchase, which encourages customers to experiment with new offers.
Excellent add-on, easy to set up and use, both for us as an e-shop and for our customers. They got used to it very quickly and we see an increase in orders after the first months of use. I also very much appreciate the great working helpdesk.
The loyalty system has significantly helped Rudolf Jelinek's e-shop to increase customer loyalty. We increased conversion rates by 26% and saw a significant reduction in customer acquisition costs. We are very happy with the results! We can recommend this loyalty system.
A great add-on that has a number of nifty settings. We can even divide customer groups and set a limit for the minimum order amount to redeem points. Our customers have embraced the ability to collect bonus points with enthusiasm. We highly recommend this add-on.
But what I have to highlight is the great customer support, they helped us personally set everything up, advised us on everything we needed to know and even customized the add-on to our icon colors. They were quick to communicate and respond to our suggestions. This is simply what customer support should look like
Copyright © 2021-2024 Ellity.eu All rights reserved.
.png){kind=small}
.png){kind=small}
.png){kind=small}
