Loyalty programme

A system designed to reward customers for their repeat purchases or interactions with the e-shop. It helps to increase customer loyalty.

Customer loyalty

The extent to which customers regularly return to your brand instead of buying from competitors.

Personalisation

The process of tailoring offers, rewards and communication to individual customer needs and preferences.

Gamification

Use game elements such as points, levels or badges to motivate customers to join the loyalty programme.

Omnichannel approach

A strategy that connects online and offline channels (e-store, mobile app, brick-and-mortar store) for a consistent customer experience.

Rewards

Benefits that customers receive for their loyalty program activity, such as discounts, free shipping or exclusive offers.

Body

A virtual currency in a loyalty program that customers collect for purchases or interactions and can redeem for rewards.

Mobile applications

A tool that gives customers easy access to the loyalty program, tracking points earned and personalized offers.

Sustainability

Incorporating environmental and socially responsible elements into the loyalty programme, such as recycling or supporting local projects.

User Experience (UX)

Quality of customer interaction with the loyalty programme, including ease of use and clarity of offers.

Notification

Targeted messages sent to customers via mobile apps or emails to inform them about news, rewards or promotions.

Exclusive access

Offer special benefits that are only available to loyalty members, such as priority access to new products.

Analytics

Using customer behaviour data to optimise your loyalty programme and improve personalisation.

Customer retention

The ability of the e-shop to retain existing customers and motivate them to repeat purchases.

Segmentation

Group customers based on their buying behaviour, preferences or demographics for targeted offers.

API integration

Technical integration of the Ellity loyalty system with other systems, such as the e-shop platform, to automate processes.

Shopping history

Records of customers' past purchases to personalise offers and predict future behaviour.

Freemium model

Basic loyalty program features for free, with the option to activate advanced features for an additional fee.

Cashback

Refunding a portion of the money spent to the customer in the form of points or credit for future purchases.

Cross-selling

A strategy for offering complementary products or services based on customer purchase history.

Referral programme

A system of rewarding customers for referring new customers, often in the form of points or discounts on future purchases.

Lifetime value (LTV)

The total value a customer brings to the e-shop during the entire period they shop with the e-shop.

Micro-interactions

A small, often animated feedback in the user interface that informs customers when they have successfully completed an action (for example, earning points).

Dynamic pricing

Set product prices based on demand, purchase history or other parameters to optimize profits and loyalty.

Our Elite Values

Innovation

We constantly monitor e-commerce trends and bring innovative solutions to help you keep up with the competition.

Reliability

Our loyalty system is stable, secure and you can rely on it. Just like our reliable support.

Customer support

We are here to help you implement and use our add-ons. We offer professional support.

Long-term partnership

We see you not just as clients, but as partners. We are here to help you grow and achieve your goals.

How many e-shops trust us?

More than 500 e-shops

Try us out first. No strings attached. Free until Ellity is published to your customers. Or contact us directly for a quote. Join the hundreds of successful e-shops already using Ellity. Explore our pricing, get inspired by our clients' stories and feel free to contact us. We look forward to working with you!

Glossary of Ellity loyalty system terms