Escaping the "acquisition death spiral": Why your Shoptet needs retention more than new ads
Do you run an e-shop on Shoptet, your sales are growing, but at the end of the month you have less and less money in your pocket? You have probably found yourself in an acquisition death spiral. Advertising costs on Facebook and Google have increased by tens of percent year-on-year, margins are shrinking, and the battle for new customers resembles Sisyphean labor.




















