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VIP Programme Case Study
At Adventure Menu, we simply believe that you too can eat better on your travels. Enjoy every moment on your adventures with great taste, 100% natural energy and the simplest preparation. Introducing Adventure Menu... The first real food on the go, says project founder Radek Slabý.
WithELLITY, we didn't create a boring loyalty program where you get gum after 50 purchases. No, we have created a real journey for our customers that takes you into the heart of the mystical land of Adventureland, adds Radek.
AdventureMenu, specializing in the production and sale of quality outdoor food, decided to increase customer loyalty and repeat purchases by introducing an elaborate loyalty program. This program is built on the Shoptet platform and uses the ELLITY retention add-on to deliver a range of benefits and bonuses to customers.
The main objectives of the loyalty program were:
To increase repeat purchases and customer loyalty.
To improve the customer experience through attractive benefits and discounts.
To foster positive customer relationships and improve long-term value.
The program is inspired by the adventure climb to "Adventure Peak" and is divided into several levels, which customers reach by collecting points for purchases.
The ticket to Adventurelandia, a mythical land full of adventure and cool perks, is to register on the adventuremenu.com e-shop.
Purchasing the Adventure Menu on the e-shop gives you 👣 tracks that take you from Basecamp, through 2 high altitude camps, to the top of Adventure Peak.
The customer's journey to Adventurelandia begins at Basecamp. In the meantime, he's bought a few goodies to prepare for his journey.
After conquering the first challenge and climbing more than 2000 feet, the customer enters the Funicky Slope. Here he can buy the Adventure Menu for his next hike for 5% cheaper. It can get a little cold as the altitude rises, so as a bonus he gets 5% off the purchase of a down jacket or sleeping bag at Patizon.
The customer has honestly put on more than 5000 feet! Here he deserves a good spanking with a 10% discount on the Adventure Menu. Since it's getting pretty hot in here, he'll get 7% off a Patizon down sweatshirt as a bonus. Plus a Premium version of the Adventurer App for 3 months, so he won't get lost anywhere on his way to the top!
The customer has achieved an epic Adventure Peak! He wants to celebrate with a feast with 15% off the Adventure Menu! It's blowing at the top so it's not too cold, as a bonus the customer will receive a lovely 10% discount on down sleeping bags and jackets from Patizon. Plus Premium on the Adventurer App for one whole year!
ELLITY's VIP program offers you the opportunity to create different reward levels that benefit your best customers by offering more attractive rewards and exclusive benefits. This approach not only allows you to better reward the loyalty of your key customers, but also encourages their interest and motivates them to buy your services and products.
The ELLITY add-on was key in the implementation of the loyalty programme:
Since the launch of the Adventure Menu loyalty programme, it has seen:
The implementation of a loyalty program using the ELLITY add-on on the Shoptet platform enabled Adventure Menu to increase customer loyalty and encourage repeat purchases. This program not only resulted in increased sales, but also strengthened customer relationships, which is key to the long-term success of the e-store.
For more information on Adventure Menu's loyalty program, visit their great e-store.
Loyalty programs are one of the most important tools for e-shops that want to increase customer loyalty and encourage repeat purchases. These programs allow e-shops to effectively reward their customers for their loyalty, thereby strengthening relationships and ensuring a stable customer base.
At a time when the era of third-party cookies is coming to an end, Ellity comes to the aid of Shoptet's e-shopping system with an innovative solution. It not only offers an adaptation to the new marketing reality, but also opens the way to greater customer loyalty and a better understanding of their needs.
A major change is coming in digital marketing that will affect all online stores, including those on the Shoptet platform. The end of third-party cookies, small files that websites use to track users and personalise ads, is around the corner.
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