A major change is coming in digital marketing that will affect all online stores, including those on the Shoptet platform. The end of third-party cookies, small files that websites use to track users and personalise ads, is around the corner. This change raises the question: how will it affect e-shops? And what direction should we take to maintain a close relationship with our customers?

Why do third party cookies end?

The main reason is privacy. Consumers increasingly want to control how their personal data is used. Regulations such as the GDPR in Europe and the CCPA in California signal that data protection is paramount.

Impact on e-shops

The era of easy ad targeting and analysis of customer behaviour through data collected by third parties is coming to an end for e-commerce stores, including those on Shoptet. But don't worry, there is a solution that allows you to maintain close relationships with your customers while respecting their privacy.

The solution? A loyalty system!

This is where ELLITY loyalty system for Shoptet. This system is designed to incentivise your customers to register and log in, allowing you to collect first-party data - information directly from customers that is fully compliant with legislation.

Why is the ELLITY loyalty system the ideal choice?

1. Personalisation without Privacy Breach: ELLITY allows you to offer personalised discounts and offers without having to rely on third party cookies. You'll get better insight into your customers' preferences directly from them.
2. Increase Customer Loyalty: with ELLITY, you can easily reward customers for their purchases, reviews, recommendations and other interactions, encouraging loyalty and repeat purchases.
3. Effective Communication: build stronger relationships with your customers through tailored communication that builds on their past interactions and preferences recorded through their registration.
4. Easy Integration with Shoptet: ELLITY is designed to integrate easily into your Shoptet e-shop, allowing you to quickly implement a loyalty system without complicated setup.
5. Customer Data Protection: the ELLITY loyalty system respects the privacy of your customers and is fully compliant with GDPR and other regulations.

How to start?

Getting started with the ELLITY loyalty system on your Shoptet e-shop is easy. All you have to do is log in, set the parameters of your program and start motivating customers to register and sign up. Your customers will appreciate that you respect their privacy while offering them extra value.

The end of third-party cookies is no reason to panic. It's an opportunity to rethink how you connect with your customers and offer them an even better shopping experience. ELLITY's loyalty system is here to help you make the most of this opportunity.

The ELLITY loyalty system for the Shoptet platform brings not only the basic features for gaining and maintaining customer loyalty, but also a range of advanced options and benefits that allow you to create a truly unique and attractive program for your customers. Let's take a look at some of them:

VIP Program

• Personalized Rewards Level: ELLITY allows you to create a multi-level VIP program where you can reward your most loyal customers with exclusive benefits. This approach not only increases customer satisfaction, but also motivates others to shop more and become VIP members.

Gifts for shopping

• A surprise, Which will delight: With ELLITY, you can automatically add gifts to purchases when customers meet certain conditions, such as reaching a certain order value. This feature not only increases the value of the purchase for the customer, but also promotes a higher average order value.

Cashback system

• Reward for Every Purchase: the Cashback system allows customers to earn a percentage of the value of their purchases back as credit for future purchases. This type of reward strengthens the customer's relationship with your online store and encourages repeat purchases.

Additional features and benefits

• Exclusive promotions and offers: you can regularly offer your loyal customers exclusive discounts and special offers that are not available to the general public. This creates a sense of exclusivity and appreciation.
• Priority Customer Support: loyalty members can access priority customer support, which increases their satisfaction and trust in your brand.
• Personalised recommendations: use the data you collect on customer purchases and preferences to offer personalised product recommendations, increasing the relevance of your offer and driving further sales.
• Events and special occasions: offer customers the opportunity to attend special events or take advantage of offers for important occasions (e.g. birthdays), adding a personal dimension to your customer relationship.

The ELLITY loyalty system for Shoptet offers a flexible and comprehensive solution to strengthen customer relationships while adapting to the new digital landscape without third-party cookies. Use these advanced features to create a loyalty program that will be irresistible to your customers and turn them into loyal supporters of your brand.

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