RAFT segmentation: how to sail from the abyss of discounts to the port of loyalty

They say the most expensive customer is the new one. And yet, most e-commerce stores are pumping their budgets into acquisition instead of holding on to the most valuable thing they already have - their own customers. Want to know the key to higher sales and lower costs? It's called RAFT. No, we're not floating on a wild river, but we are floating on data: Recency, Frequency, Amount and Type. This foursome helps you segment customers by behavior and get the most out of each segment.

1.5.2025
Loyalty program

How to set up a loyalty system on Shoptet: step-by-step credit and redemption factors

A loyalty system can be a powerful tool for repeat purchases and long-term customer relationships. But for it to work effectively, it needs to be set up correctly - i.e. in line with margin, average order value and your goals. This article will show you how to do that - specifically, we'll focus on key attribution and redemption factors.

26.3.2025
Loyalty program

How to retain customers when e-commerce loyalty is declining?

Gone are the days when an e-shop gained a customer and they automatically came back. Today, loyalty is disappearing faster than ever. Competitive offers are just a click away and consumers are increasingly price and shopping experience sensitive. It is therefore crucial for e-tailers to build a relationship that retains customers and motivates repeat purchases.

9.2.2025
Loyalty program

Loyalty programmes for e-shops: trends, tactics and the future

Loyalty programs are key to customer retention in e-commerce. Trends include personalization, omnichannel access and gamification. Discounts, free shipping and exclusive promotions are popular in the country. The future of loyalty programs will focus on personalization and the use of AI.

26.12.2024
Loyalty program

Loyalty and retention programmes for e-shops

Loyalty programs are one of the most important tools for e-shops that want to increase customer loyalty and encourage repeat purchases. These programs allow e-shops to effectively reward their customers for their loyalty, thereby strengthening relationships and ensuring a stable customer base.

27.7.2024
Loyalty program

End of cookie and Loyalty system: How Ellity is changing the game for e-shops on Shoptet

At a time when the era of third-party cookies is coming to an end, Ellity comes to the aid of Shoptet's e-shopping system with an innovative solution. It not only offers an adaptation to the new marketing reality, but also opens the way to greater customer loyalty and a better understanding of their needs.

23.3.2024
Loyalty program

The end of third-party cookies: a new era for Shoptet e-shops

A major change is coming in digital marketing that will affect all online stores, including those on the Shoptet platform. The end of third-party cookies, small files that websites use to track users and personalise ads, is around the corner.

18.3.2024
Loyalty program

The end of third-party cookies and the importance of loyalty systems for e-shops

The article focuses on the change from third-party cookies to loyalty programs in e-commerce. It highlights how e-tailers are looking for new ways to personalize the customer experience without relying on third-party data. Loyalty systems are proving to be effective for directly collecting information from customers, enabling a better understanding of their needs and increasing loyalty. Implementing these programs is key to developing deeper customer relationships, which helps grow sales and strengthen the brand.

25.2.2024
Loyalty program

Reducing the cost of acquiring new customers through loyalty programmes

In this article, we look at a key aspect of loyalty programmes - reducing the cost of acquiring new customers - as an e-commerce loyalty scheme operator. We will explore how loyalty schemes contribute to a more efficient and cost-effective customer management strategy and how they can help e-shops increase their profitability and sustainability.

11.11.2023
Loyalty program

What is cart abandonment? 5 Easy Tips to Reclaim Lost Revenue

Get your cart abandonment rate under control and get more conversions and revenue. Learn why this happens, why it's important and how to fix it.

3.9.2021
Loyalty program

How the Ellity loyalty system helped the e-shop of Rudolf Jelinek liquor store from Vizovice

Rudolf Jelínek Liquor Store, a well-known producer of traditional Czech spirits and liqueurs, was faced with the challenge of how to improve its customer loyalty and deepen relationships with its customers.

2.5.2023
Loyalty program

Only loyal and returning customers bring profit to e-shops

Customer Lifetime Value (CLV) is a concept that expresses the value of a customer to an e-shop throughout their entire life cycle, i.e. from the first visit to the e-shop until the end of the cooperation.

9.9.2023
Loyalty program

The basics of customer loyalty

A loyalty program is a strategy for rewarding customers with structured discounts and exclusive offers for behaviour that has a positive impact on your e-shop, such as purchases, reviews or collaborations.

14.8.2022
Loyalty program

Lifetime customer value

When you hear advice on how to improve the lifetime value of your Shoptet e-shop customers, you nod your head, but secretly wonder what it means.

17.7.2022
Loyalty program
Back to Blog