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Gone are the days when an e-shop gained a customer and they automatically came back. Today, loyalty is disappearing faster than ever. Competitive offers are just a click away and consumers are increasingly price and shopping experience sensitive. It is therefore crucial for e-tailers to build a relationship that retains customers and motivates repeat purchases.
Loyalty programs are key to customer retention in e-commerce. Trends include personalization, omnichannel access and gamification. Discounts, free shipping and exclusive promotions are popular in the country. The future of loyalty programs will focus on personalization and the use of AI.
Loyalty programs are one of the most important tools for e-shops that want to increase customer loyalty and encourage repeat purchases. These programs allow e-shops to effectively reward their customers for their loyalty, thereby strengthening relationships and ensuring a stable customer base.
At a time when the era of third-party cookies is coming to an end, Ellity comes to the aid of Shoptet's e-shopping system with an innovative solution. It not only offers an adaptation to the new marketing reality, but also opens the way to greater customer loyalty and a better understanding of their needs.
A major change is coming in digital marketing that will affect all online stores, including those on the Shoptet platform. The end of third-party cookies, small files that websites use to track users and personalise ads, is around the corner.
The article focuses on the change from third-party cookies to loyalty programs in e-commerce. It highlights how e-tailers are looking for new ways to personalize the customer experience without relying on third-party data. Loyalty systems are proving to be effective for directly collecting information from customers, enabling a better understanding of their needs and increasing loyalty. Implementing these programs is key to developing deeper customer relationships, which helps grow sales and strengthen the brand.
In this article, we look at a key aspect of loyalty programmes - reducing the cost of acquiring new customers - as an e-commerce loyalty scheme operator. We will explore how loyalty schemes contribute to a more efficient and cost-effective customer management strategy and how they can help e-shops increase their profitability and sustainability.
Rudolf Jelínek Liquor Store, a well-known producer of traditional Czech spirits and liqueurs, was faced with the challenge of how to improve its customer loyalty and deepen relationships with its customers.
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