CAC is growing, repeat is stagnating. Which way out? Through customer referrals
A short, sharp guide to stop burning margin and raise CLV without expensive traffic: build a "Give & Get" referral, convert % to cap points, turn on triggers in emailing and add VIP floors. The article shows specific rules, KPIs and a 10-day checklist - in a non-violent way with tips on how to get things rolling on Shoptet in Ellity (especially referrals). If you want repeats instead of blind discounts, this is your move.