As an operator loyalty system for e-shops we know that one of the biggest challenges for online commerce is cost-effectiveness - especially when it comes to acquiring new customers. Loyalty programs play a key role here, and now we'll take a look at exactly how they can help reduce these costs.

Why are new customers more expensive?

First, it's important to understand why acquiring a new customer is typically more expensive than retaining an existing one. Marketing and advertising campaigns aimed at attracting new customers require significant investment in advertising, promotions and other marketing tools. Although these activities are necessary, their return on investment (ROI) is often lower compared to activities aimed at existing customers.

Retaining existing customers

This is where loyalty programmes come into play. These programs are designed to reward customers for their repeat purchases and loyalty to the store. By providing customers with an incentive to return - whether through points systems, discounts on future purchases, exclusive offers or priority access to new products - we increase the likelihood of their future purchases.

Lower costs, higher ROI

Loyalty systems are more cost-effective because they reach customers who have already expressed interest in our products or services. This means that communication and marketing activities are more targeted and have a higher probability of success. In addition, the data collected from interactions with existing customers allows us to better understand their preferences and tailor our offers to make them even more relevant and appealing.

Long-term relationship with customers

Building long-term relationships with customers is also an important aspect of loyalty programmes. This approach not only reduces the need to constantly find new customers, but also creates stronger brand loyalty. Customers who feel part of a "club" or community are often more willing to share their positive experiences with others, leading to organic growth and referrals. These "word-of-mouth" marketing efforts are extremely valuable because they are authentic and have a higher level of trust among potential customers.

Data analysis and segmentation

Another key element that loyalty programmes bring is the ability to analyse and segment data in detail. Through interactions in loyalty programs, we gain valuable insights into customer buying patterns and preferences. We can use this information to create more tailored and effective marketing campaigns that appeal to specific segments of our customer base. As a result, we are able to better allocate our marketing resources and achieve a higher return on investment.

Creating value for the customer

As a result, loyalty programmes not only reduce the cost of acquiring new customers, but also create added value for existing customers. By providing exclusive offers, customized discounts and other benefits, we increase the value customers get from their loyalty. This leads to greater customer satisfaction, which is key to the long-term success of any e-commerce store.

Bonus programs therefore offer a comprehensive solution for reducing the cost of acquiring new customers. Not only do they help e-tailers retain existing customers and increase their value, they also provide valuable data for more effective marketing and building stronger customer relationships. In today's competitive online commerce environment, loyalty programs are not only a tool to increase profitability, but also the key to sustainable growth and success for e-commerce stores.

Be part of the success with Ellity's loyalty system

Can you see how loyalty programs can positively transform your e-shop? Now it's time to think about how you can use these strategies for your own store. Introducing Ellity loyalty system - a modern solution designed specifically for e-shops built on the Shoptet platform.

What do we offer?

The Ellity loyalty system is a robust, easy-to-integrate solution that allows you to quickly launch your own loyalty program. Our platform is specifically designed to work perfectly with Shoptet, ensuring seamless integration and maximum efficiency for your online store.

Why choose Ellity?

• Easy Integration: Ellity is designed for seamless integration with the Shoptet platform.
• User Friendly Interface: intuitive and easy to use interface for both you and your customers.
• Support and Consultation: Our team is available to assist and advise you throughout the implementation and operation process.

Ready to get started?

Don't miss the opportunity to strengthen your e-shop and build stronger relationships with your customers. Contact us today to start taking advantage of the Ellity loyalty system on your Shoptet platform. Join us and turn your one-time purchases into long-term relationships!