CAC is growing, repeat is stagnating. Which way out? Through customer referrals

18/8/2025

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CAC is growing, repeat is stagnating. Which way out? Through customer referrals

A short, sharp guide to stop burning margin and raise CLV without expensive traffic: build a "Give & Get" referral, convert % to cap points, turn on triggers in emailing and add VIP floors. The article shows specific rules, KPIs and a 10-day checklist - in a non-violent way with tips on how to get things rolling on Shoptet in Ellity (especially referrals). If you want repeats instead of blind discounts, this is your move.

18.8.2025
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RAFT segmentation: how to sail from the abyss of discounts to the port of loyalty

They say the most expensive customer is the new one. And yet, most e-commerce stores are pumping their budgets into acquisition instead of holding on to the most valuable thing they already have - their own customers. Want to know the key to higher sales and lower costs? It's called RAFT. No, we're not floating on a wild river, but we are floating on data: Recency, Frequency, Amount and Type. This foursome helps you segment customers by behavior and get the most out of each segment.

1.5.2025
Loyalty program

How to set up a loyalty system on Shoptet: step-by-step credit and redemption factors

A loyalty system can be a powerful tool for repeat purchases and long-term customer relationships. But for it to work effectively, it needs to be set up correctly - i.e. in line with margin, average order value and your goals. This article will show you how to do that - specifically, we'll focus on key attribution and redemption factors.

26.3.2025
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