RAFT segmentation: how to sail from the abyss of discounts to the port of loyalty
They say the most expensive customer is the new one. And yet, most e-commerce stores are pumping their budgets into acquisition instead of holding on to the most valuable thing they already have - their own customers. Want to know the key to higher sales and lower costs? It's called RAFT. No, we're not floating on a wild river, but we are floating on data: Recency, Frequency, Amount and Type. This foursome helps you segment customers by behavior and get the most out of each segment.