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CAC is growing, repeat is stagnating. Which way out? Through customer referrals

A short, sharp guide to stop burning margin and raise CLV without expensive traffic: build a "Give & Get" referral, convert % to cap points, turn on triggers in emailing and add VIP floors. The article shows specific rules, KPIs and a 10-day checklist - in a non-violent way with tips on how to get things rolling on Shoptet in Ellity (especially referrals). If you want repeats instead of blind discounts, this is your move.

18.8.2025

RAFT segmentation: how to sail from the abyss of discounts to the port of loyalty

They say the most expensive customer is the new one. And yet, most e-commerce stores are pumping their budgets into acquisition instead of holding on to the most valuable thing they already have - their own customers. Want to know the key to higher sales and lower costs? It's called RAFT. No, we're not floating on a wild river, but we are floating on data: Recency, Frequency, Amount and Type. This foursome helps you segment customers by behavior and get the most out of each segment.

1.5.2025

How to set up a loyalty system on Shoptet: step-by-step credit and redemption factors

A loyalty system can be a powerful tool for repeat purchases and long-term customer relationships. But for it to work effectively, it needs to be set up correctly - i.e. in line with margin, average order value and your goals. This article will show you how to do that - specifically, we'll focus on key attribution and redemption factors.

26.3.2025

Loyalty programmes for e-shops: trends, tactics and the future