Retention marketing for Shoptet made simple: how Ellity turns a one-time purchase into loyalty

9/12/2025

Do you want customers to return, spend happily, and recommend you to others? With Shoptet, it's easier than you think. The basis is Ellity – a tool that turns your regular purchases into a loyalty relationship. No complicated technicalities, just clear features that make sense for every e-shop: loyalty points, referral program, VIP club, smart reminders, and clear evaluations.

Why now: cheaper than constantly chasing new customers

Acquiring new customers is becoming increasingly expensive. Retaining existing customers, on the other hand, is inexpensive and reliable: they already know who you are and are more willing to buy from you again. Ellity provides you with ready-made tools for this purpose—no programming or complicated setup required.

What Ellity does in practice

1) Loyalty points

  • Customers collect points for every purchase.
  • Clear rules (e.g., 1 point for every $5).
  • Meaningful reward: discount on your next purchase, gift, free shipping.
  • Motivation to return: people will not forget to come back when they "have unfinished business."

2) Referral program (invite friends and earn rewards)

  • The customer receives a simple link.
  • When a friend makes a purchase through them, both parties receive a benefit (e.g., a coupon, extra points).
  • This also works for small e-shops – personal recommendations are the most trustworthy form of advertising.

3) VIP program for your "best customers"

  • Ellity automatically recognizes who shops at your store frequently and spends more.
  • Such customers are enrolled in a VIP club: early access to new products, better terms, small gifts.
  • The result: people have a reason to stay with you, not look elsewhere.

4) Clear management of benefits in one place

  • Customers can see their current points balance, VIP level, available rewards, and invitations for friends in their account.
  • No confusion: it's clear how many points you need to earn your next reward and how to redeem it.

5) Reminders and gentle communication

  • Ellity can send reminders at the right time (e.g., "you are a few points away from a reward").
  • Mailing only marginally: no overload. The goal is to be useful, not annoying.
  • Messages are automatically timed according to purchasing behavior—no manual work required.

6) Evaluation without puzzles

  • You will see how many orders were generated by loyalty points, recommendations, and the VIP club.
  • You can easily adjust the rules (e.g., more points for selected categories).
  • The goal is simple: more repeat purchases and higher average order value.

What it looks like on the customer journey

  1. First purchase
    Customers make a purchase and automatically earn points. They can clearly see what they will get next time.
  2. Between purchases,
    Ellity will remind you of the shortest path to your reward (perhaps you only need to make one more small purchase or buy a specific accessory).
  3. Next purchase
    Customers redeem points, get better terms, and often add something extra because it pays off.
  4. Recommendations to friends
    Share your own invitation. New customers get a discount on their first purchase, and you get something too. Everyone's happy.

  5. VIP status Frequent shoppers are promoted to VIP status. They feel appreciated, have early access to new products, and remain loyal.

Common concerns and simple answers

"I don't want to give big discounts."
You don't have to. Loyalty points and VIP benefits can be set reasonably (free shipping, small gifts, priority access). The important thing is the feeling that it pays to come back—not the pursuit of the lowest price.

"We don't have time to figure it out."
Ellity has pre-prepared rules. You can get started quickly, and we'll fine-tune the details as we go.

"What about technology?"
Ellity connects to Shoptet and loads orders and customers. You don't need to program anything.

How to get started quickly (within a few days)

  1. We will arrange a short online consultation free of charge – we will go through your product range and goals.
  2. We will connect Ellity to Shoptet – we will check the data and set up the basic rules for points and rewards.
  3. Let's turn on recommendations and VIP – simple conditions, clear benefits.
  4. We're launching – customers immediately start collecting points, can invite friends, and advance to VIP status.
  5. We monitor results – we adjust rewards and thresholds according to developments.

Who is Ellity ideal for?

  • For e-shops that want to be less dependent on expensive advertising and have more reliable sales.
  • For brands that want to build loyalty, not just one-off events.
  • For those who want a simple solution without programming and unnecessary shortcuts.

Summary

Ellity on Shoptet brings a clear system: loyalty points, referrals to friends, a VIP club, and gentle reminders. Customers know it pays to come back. You know why sales are returning. No complications and no frequent interventions.

Want to try Ellity and see what it can do for your orders?
Book a free online consultation – we'll show you how to set up points, recommendations, and VIP status so that they start earning you money as soon as possible.

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