Do you run an e-shop on Shoptet, your sales are growing, but at the end of the month you have less and less money in your pocket? You have probably found yourself in an acquisition death spiral. Advertising costs on Facebook and Google have increased by tens of percent year-on-year, margins are shrinking, and the battle for new customers resembles Sisyphean labor.

There is a way out. However, it does not involve higher budgets for clicks, but rather retention —the art of turning a one-time buyer into a loyal fan who will return to you.

Why is the pursuit of new customers a trap?

Acquiring a new customer (CAC) is incredibly expensive today. Often, you earn practically nothing on the first order because the entire margin is swallowed up by advertising. The conversion rate for new customers is around 1–2%.

A loyal customer is in a league of their own:

• It has a conversion rate of 60–70%.
• They spend on average 30–50% more.
• Getting them back costs you a fraction of what Facebook advertising does.

If your Shoptet e-shop does not have a system that motivates customers to make further purchases, you are literally burning money on campaigns.

30-day plan for your e-shop: How to boost retention?

You don't have to change your entire strategy right away. Just take it step by step:

1. Week: Data audit. Check the percentage of returning customers in your Shoptet. If it is low, you have a problem that no PPC campaign can solve.
2. Week: Increase order value. Encourage customers to purchase accessories or bundles.
3. Week: Automation. Set up emails for abandoned shopping carts or thank you messages for purchases.
4. Week: Launch the loyalty program. This is the most important step. The reward system gives customers a clear reason to shop with you next time and not with your competitors.

Ellity.eu: Your loyalty system in just a few clicks

We know that as an e-shop owner on Shoptet, you have your hands full. That's why we developed ellity.eu – an add-on designed specifically for the Czech and Slovak markets that you can integrate into your e-shop in just a few minutes.

What do you get with elity.eu?

• Immediate motivation: Customers collect points, earn rewards, and feel special with you.
• Simplicity for Shoptet: No complicated programming. Just install the add-on and set the reward rules.
• Slovakia and Czechia: The system is fully localized and ready for both markets.
• Retention overview: See how the frequency of purchases and the lifetime value (LTV) of your customers are increasing.

Try it for a month FREE OF CHARGE

We don't want you to buy a pig in a poke. We believe that the results speak for themselves. That's why we offer you 30 days to try the ellity.eu supplement completely FREE OF CHARGE.

Install our loyalty system in your Shoptet today and watch your one-time buyers turn into loyal customers. Stop relying solely on expensive acquisitions and start building a community that will truly sustain your e-shop.

👉 Install the ellity.eu add-on and try it free for 30 days

Take the first step toward sustainable growth. Your customers can't wait for you to reward them.

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